Zoo New England (the “Zoo”) is the not-for-profit entity that runs the Franklin Park and Stone Zoos. Both zoos were founded more than 100 years ago and since then generations of visitors have had the opportunity to discover the wonders of wildlife. In recent years, great progress has been made at both zoos through new exhibits, new, interactive opportunities for guests of all ages and record-breaking attendance. Delivering on mission and inspiring tomorrow’s conservation leaders requires great vision as well as passion, creativity and commitment. Establishing relationships with other visionaries, leaders and organizations who share the mission will broaden the impact tremendously. Zoo New England is committed to building a strong base of financial support from private donors. In 2012, Zoo New England sought out the services of a consultant to conduct a development and campaign readiness assessment in anticipation of a campaign to support its master plan.
With the help of Allison Picott and her former colleague, Jim Kitendaugh of The Wayland Group, the Zoo implemented a new Leadership Annual Giving Program which enabled it to double the number of major donors in FY13, thus setting the stage for a capital campaign fundraising effort. In the spring of 2013, the Zoo successfully reintroduced its Zootopia! fundraising gala. This event, which celebrated Franklin Park Zoo’s centennial anniversary, well exceeded both attendance and fundraising goals, successfully broadening its base of philanthropic supporters.
Advancement Advisers is now partnering with President and CEO, John Linehan, and Vice President of Development, Suzanne Tompkins, to help to implement other key recommendations identified as part of the development and campaign readiness assessment.